COVID-19 update (Jan 2021). Treesearch is following the recommendations from the Public Health Agency of Sweden and the local restrictions from the Treesearch partners. Due to health concerns and  travel restrictions all courses during spring 2021 will be given as on-line courses. For summer and autumn we hope to give courses in person, with the complementary possibility to attend on-line.

Managing the Innovation Process from the Research Perspective

Course content:

IPR Analysis will use various search engines and mapping tools to determine who owns intellectual property necessary for the practice of a new technology, and who is currently working on creating relevant IPR.  Strategies for controlling IPR, locking-up necessary components, and keeping potential competitors at bay will be discussed.  Market Analysis will distill a realistic picture of customer need and potential market pull for the application of the new technology or product through direct contact with companies that are already in the business or planning to enter the market.  Legal and ethical means of gathering information about competitors’ strategies will be described. Means of testing hypotheses regarding potential target markets will be discussed along with strategies to pivot to new target markets when tests fail.  Creating a Business Model will focus on the value proposition associated with commercialization of the new technology and means for differentiating a new product such as low environmental impact and sustainability. We will examine the competitive/regulatory environment surrounding the new product, and possibilities for partnering to speed commercialization.  Prioritizing R & D to Fulfill the Business Model will examine when it is warranted to finance internal research projects aimed at closing the gaps between current technical capability and what is required for a full commercialization of the new product, and when it is wise to seek external sources of IPR or R&D to close the gaps.   Selling R & D Projects to Senior Management, Business Leaders or Venture Capitalists will teach attendees to put their proposals into a form that is understood and appreciated by business people using the business model canvas.  Managing R & D Projects and Stakeholder Buy-in will give the attendee tools to run R&D projects using criteria and a timeline established with the business stakeholders.  Tools for minimizing the risks involved in investments in new technologies such as used by Boeing to determine its R&D portfolio will be discussed.

Course participants will receive hands-on experience in three workshops with the preparation and presentation of an IPR analysis, a market analysis including hypothesis testing for addressing the viability of new product proposals, development of a business model, and an R&D strategy for the development of a new product. Working in groups, the attendees prepare and present a pitch for their new product idea using all of the above tools.

Learning objectives:

Attendees are expected to go away with a practical knowledge of how to conduct the innovation process according to current best practices.

June 7-11, 2021

ECTS:

LOCATION:

REGISTER BEFORE:

May 17, 2021

Schedule:

Contributors:

Professors and research leaders from industry. The course lecturers are all senior people who have worked in the innovation field in industry and published extensively on the innovation process. These include Bengt Järrehult, Prof. Entrepreneurship at Chalmers (former Director Idea & Knowledge Management at SCA, former MD, SE Asia at Akzo Nobel Surface Chemistry), Bruce Lyne, Prof. KTH (former Director of Corporate R&D for International Paper, and former President of YKI), Scott Mathews, Technical Fellow at Boeing responsible for assessing new technologies, Raoul Stubbe, business coach Stockholm Innovation & Growth, (founder and former president of Proximion Fiber Optics), Donnie Lygonis, Technology Transfer Manager at KTH Innovation, principal at Nordic Innovation House in Silicon Valley, and entrepreneur who started several companies, Graham Aid, CIO for RagnSells, Erik Ronne, Vice President Innovation at Research Institutes in Sweden (RISE), and Jan Pettersson, Executive Strategic Sales & Business Development at IBM, Sweden.

Literature:

Articles from Research and Technology Management and from best-selling books outlining best practices in managing the innovation process will be provided.

Prerequisites:

Grounding in a technology that has market potential.

Course fee:

For Treesearch associated Ph.D-students and post-doc the course is free of charge. For persons from Industries associated to Treesearch the course cost is 5000:- SEK for one person, 9000:- (4500:-/person) SEK for two persons and 12000:- (4000:-/person) for three persons. For persons belonging to organizations not associated to Treesearch the cost is 21.300 SEK

Course responsible:

Bruce Lyne, KTH
KTH logotype

Maximum number of participants: 25

If you have problems with the registration please contact education@treesearch.se