This course focuses on the innovation process in the Forest/Pulp/Paper industry, tailored for PhD students. It starts with the Innovation management process adopted by Biomaterials, highlighting the Stage/Gate process, the role of the project management office, and the iterative nature of innovation. Participants will explore commercial aspects like value propositions and business models using tools like the Value Propositions Canvas and Business Model Canvas to understand market demands and structure business models.
The curriculum emphasizes the importance of strategic planning in building a business case, moving beyond simple Excel calculations to include market analysis, competitive insights, and technical feasibility. The financial and engineering considerations of innovation, such as CAPEX/OPEX and scaling strategies, are also covered, providing a foundation in the techno-economic aspects.
The course concludes with a feedback session, encouraging an exchange of ideas and perspectives on the innovation process, blending theoretical insights with practical applications.