Adsorption behaviours of cationic starch (CS) and anionic polyacrylamide (APAM) or anionic polyelectrolyte complexes (PECs) were studied on kraft birch fibres with different surface charges. It was found that the saturation adsorption of CS on birch fibres in 0.01 M NaCl showed a linear relationship with the surface charge of fibre, while the adsorption of APAM and PECs was independent of the surface charge of fibres. Higher surface charge of fibres expands the saturation adsorption capacity of strength additives, consequently, improves the tensile strength properties of handsheets made of kraft birch fibres with CS/APAM or CS/PECs. Bending stiffness of handsheets was improved by CS and boosted by PECs or APAM. In addition, sheet density was not significantly compromised by adding strength additives. Cationic strength additives were investigated on model cellulose surfaces, model cellulose nanofibrils filaments, and model cellulose beads. CSs produced an increase in the mass of the cellulose surface, while cationic PAMs led to a decrease in the total mass of cellulose surface determined by Quartz Crystal Microbalance with Dissipation monitoring. All types of strength additives affected the filament joints but in different ways, while most of them made filaments form intermixed interphases in the joints. The adsorption of chitosan and sodium hexamethaphosphate increased steadily and formed three bilayers on cellulose fibres. These materials formed stable lightweight materials after freeze-drying suspensions of the coated fibers containing them and show good fire retardant properties.